The Virtues of Consumer Law

I just came across an interesting Call for Papers for the 15th Conference of International Consumer Law, to be held in Amsterdam next summer.  The theme of the conferences is "Virtues and Consumer Law."

Proposals on the following possible topic areas are identified as being especially encouraged, presumably because they represent the "virtues" contemplated by the conference organizers.  Setting aside some qualms I have about the very first one, this struck me as a very interesting list of 'virtues' in this particular field of law.  

- Self-realization (in tourism, air travel or entertainment sector);

- Faith (in public and/or private enforcement of consumer law, in collective redress);

- Curiosity (in e-commerce, telecommunication sector or on innovation and consumer law);

- Compassion (towards vulnerable consumers, in medicine or in clinical trials);

- Frugality (in the banking sector or in financial contracts);

- Fairness (against unfair commercial practices and/or misleading advertising, against unfair contract terms, in protection of SMEs, through good faith and fair dealing);

- Trust (through data protection, on privacy and security issues, through product safety and/or product liability, from behavioural economics perspective);

- Forgiveness (through mediation or ADR);

- Self-development (through education, through services, through consumer sale contracts);

- Hope (against overindebtness, through clean-slate doctrine, by way of insurance).