Mirror of Justice

A blog dedicated to the development of Catholic legal theory.
Affiliated with the Program on Church, State & Society at Notre Dame Law School.

Sunday, February 7, 2010

The most depressing protest ever takes a strange turn . . .

Folks probably feel a little bit silly getting all worked up about that Tim Tebow ad before they had even seen it, right?  Maybe the protesting groups would issue a statement saying something like, "While this ad is unobjectionable, it is important to remain steadfast in our defense of a woman's right to choose."  Save some face, stand up for the cause, move on.  Right?  Wrong:

The 30-second "Celebrate family, celebrate life" ad starring Heisman winner Tim Tebow ended with a surprise -- Tim Tebow tackling his mother after she says she nearly lost him during her pregnancy. The pair jokes that they have to be "tough" with all the family has been through. . . .

The Women's Media Center, which had objected to Focus on the Family advertising in the Super Bowl, said it was expecting a "benign" ad but not the humor. But the group's president, Jehmu Greene, said the tackle showed an undercurrent of violence against women.


Vischer, Rob | Permalink

TrackBack URL for this entry:


Listed below are links to weblogs that reference The most depressing protest ever takes a strange turn . . . :


                                                        Feed You can follow this conversation by subscribing to the comment feed for this post.

I saw it and didn't get that at all from the ad. I guess one has to think that any tackling at all is equivalent to criminal assault. It's a good thing I'm not famous, since if I had been seen playing a game of tackle football yesterday afternoon with my six year old son in anticipation of the Super Bowl, it might have been called child abuse.

Posted by: Marc DeGirolami | Feb 8, 2010 6:20:42 AM

Not only did the ad not mention abortion, it did not even mention choosing to carry a risky pregnancy. She just said she thought she might miscarry (and she didn't even say it that bluntly). Good grief, most of us think we might miscarry. It was as bland a message as possible. Bill Saletan's sophisticated-sounding fears about women being encouraged to risk preterm labor and death by this ad fell flat along with the other hysterics. FOTF and the pro-life position could not have won bigger by this ad--they got all the benefit of raising the abortion issue, and all the benefit of talking about fluff that no one would ever recognize as raising the abortion issue. One of your previous commenters said the pro-life movement should really focus on less controversial messages. A mom saying she's glad she didn't miscarry because she loves her son is as extremely non-controversial as it could possibly be.

Posted by: Matt Bowman | Feb 8, 2010 9:34:13 AM

I actually thought the ad was so tame, that it was probably meant to backfire upon the opposition, making them seem irrational. I mean, cmon, the ads for a man's car, godaddy.com's overt sexual innuendo, and bud light's book club commercial were all way more offensive to women's rights.

also just to point out, the "tough" comment at the end of the commercial was the mother saying she was tougher than her football playing son. Nothing says women's rights (and embarrases opposition from a woman's rights group) than that.

Anyway I just thought it was a funny moment of irony. I doubt the subtlety caught on with the general public, most of whom probably just used that timeslot to go grab another beer from the fridge.

Posted by: Colin L | Feb 10, 2010 3:59:16 AM